Job Role: Pay Per Click Manager (Digital Marketing)
Reporting to: VP Sales & Marketing
The Role You’ll Play as Pay Per Click Manager…
This person will be responsible for all paid media in the NAM and support our rapid expansion plans in North America. We lead the way in developing award-winning People Operations, Learning and Talent Management solutions for global brands including Aston Martin, Nestle, McDonald’s, Morrisons, Barclays and many more.
We’re looking for an enthusiastic and driven individual to join our team to support the next stage of growth in the North America. This is an ideal opportunity for an Pay Per Click expert to manage multiple ad accounts in-house. The appointed candidate should be someone who’s passionate about Pay Per Click, strives for success and wants to be part of a high-performing team.
What You’ll Do…
- Manage Audit the current site and create an improvement plan
- Manage onsite and offsite optimisation with expertise in Google Ads
- Run and implement keyword research
- Work with the content team to create a content/SEO strategy
- Provide insights into the business, highlighting areas for improvement, expansion, and continued success
- Work with the Digital Marketing Manager to create an SEO strategy for the new website
- Highlights opportunities for the new website
- Work with an external agency to ensure the new website is being built to best SEO practices
What We’re Looking For…
- Current knowledge of PPC practices and techniques is essential to this role.
- A result-orientated, self-motivated, and strategic individual who is dedicated to process improvements.
- Confidence in managing technical aspects of PPC and paid media platforms used to generate, distribute, and report on leads.
- An analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams.
You’ll be Successful If You Have…
- Hands-on experience managing large PPC accounts
- Plan, develop and execute a successful PPC and paid media strategy
- Be the in-house expert for all platforms; Google Ads, Microsoft Ads, LinkedIn, Facebook and Instagram
- Ideally paid experience in the HR Tech space – Capterra, Software Advice, People Managing People
- Create engaging ads to promote Sapling products and generate leads
- Working knowledge of Google machine learning elements
- Good experience with Google Analytics and Data Studio
- Knowledge of landing page optimisation to improve conversions
- Ability to contextualise data and communicate results
- Knowledge of social media and SEO to enable you to work with the wider team to optimise campaigns
Who We Are…
Sapling – a Kallidus Group Company, is here to unleash the potential in people. Our aim is to create outstanding products that deliver market-leading customer experience. And, as a result, improve the performance of both individuals and the organizations they work for.
Our solutions support the entire employee lifecycle, from onboarding to training to performance management. Right now, we’re in a hyper growth phase and we’re planning to expand. It’s a fantastic opportunity to develop your career. Are you ready to unleash your potential?
Why us?
People are at the heart of everything we do and the key to our success, so it’s important that we recruit individuals who share our values. Curiosity, integrity, collaboration – these are the values we live by. You need to be driven to ask questions and to find out why. You need to be true to your word. And you need to be proud to be part of something bigger, working with others will come naturally to you.
Once you join us we’ll help you develop and grow in a supportive environment, as part of a close-knit team that likes to have fun. Our open and welcoming offices are not only a great place to work but somewhere to build careers and lasting friendships.
Can you see yourself helping us take our growth to the next level? We invite you to come and discover for yourself the exciting future ahead of you.
We are Kallidus
Kallidus is here to unleash the potential in people. Our aim is to create outstanding products that deliver market-leading customer experience. And, as a result, improve the performance of both individuals and the organisations they work for.
Our solutions support the entire employee lifecycle, from onboarding to training and performance management – with more than 40 industry awards, we believe our software is the best in the industry.
Right now, we’re in a hyper growth phase and we’re planning to expand our people, our product and our customers over the years ahead. It’s a fantastic opportunity to develop your career. Are you ready to unleash your potential?
Life at Kallidus
People are at the heart of everything we do and the key to our success, so it’s important that we recruit individuals who share our values. You need to be driven to ask questions and to find out why. You need to be true to your word. And you need to be proud to be part of something bigger, working with others will come naturally to you.
Once you join us, we’ll help you develop and grow in a supportive environment, as part of a close-knit team that likes to have fun. Can you see yourself helping us take our growth to the next level? We invite you to come and discover for yourself the exciting future ahead of you.
Benefits
Fully remote working – we understand that people have lives and commitments outside of work, so let’s help you keep them! We have a stipend to get you set up in your home office too.
Health and wellbeing – health insurance and a Wellbeing and Mental Health First Aiders teem to keep everybody happy and healthy.
Learning and Development – we drink our own champagne, with plenty of at point of need learning and an L&D stipend.
Rewards and Recognition – We love celebrating success and rewarding your wins. From monthly employee awards to departmental prizes, we always want to give you recognition and thanks for your contributions!
Perks and Treats – We’ve got you covered with our companywide Perkbox!
Socials – working remotely means we run lots of virtual get togethers, and when we can, we get together in person!