Job: Senior Marketing Operations Manager
Location: Remote/Hybrid UK
Salary: Competitive
Contract Type: Permanent or Contract
Reporting to: VP Of Marketing
At Kallidus, we’re on a mission to help organisations build people-first cultures through learning, performance, and talent solutions. Our award-winning suite empowers organisations to attract, develop, and retain the best talent — combining data, learning, and behavioural insights into one seamless platform. The goal to link Employee performance to business outcomes.
We are a technology company, not just a company that "does technology". Our software is used by millions of people every day. We build it ourselves, we own it entirely, and the people who lead that work have real influence over how it evolves. Come build, grow and make a difference!🚀
The Role:
We’re looking for a Senior Marketing Operations Manager who will build the data, systems and processes that power a modern SaaS revenue engine.
You’ll own the infrastructure behind our funnel, ensuring the right data flows into Salesforce and HubSpot, leads are scored and routed accurately, pipeline is measurable, and marketing performance is transparent and optimised.
Sitting at the intersection of Marketing, Sales and CS, you’ll bring rigour, clarity and efficiency to how we attract, qualify, nurture and convert demand across both new business and customer growth.
This role is pivotal in enabling predictable ARR growth. You will design and maintain the operational backbone that makes our marketing strategy scalable and measurable.
Key Responsibilities:
Funnel Architecture & Data Quality
- Establish and maintain clear lifecycle stages across HubSpot and Salesforce.
- Implement lead scoring models incorporating ICP, behaviour, persona and intent signals.
- Ensure data cleanliness, accuracy and consistency across systems.
- Manage enrichment tools and processes to improve segmentation and qualification.
- Define and maintain routing logic, SLAs and process documentation.
Systems, Tooling & Automation
- Own the marketing tech stack, including HubSpot, Salesforce integrations and automation workflows.
- Build and optimise nurturing workflows to support inbound, outbound and customer lifecycle motions.
- Implement tracking, UTM governance, and campaign structure best practices.
- Partner with Sales to ensure cross-system workflows are aligned and scalable.
- Evaluate and implement tools that improve performance, reporting and efficiency.
Measurement, Reporting & Insights
- Develop dashboards and reporting frameworks that provide visibility from lead → MQL → SAL → SQL → Opportunity → Revenue.
- Monitor funnel performance, identify drop-offs, and surface insights that drive decision-making.
- Track SLA adherence across Sales and Marketing; proactively flag risks to conversion or velocity.
- Partner with the rest of the marketing team to measure campaign performance and pipeline contribution.
- Enable attribution and forecasting models to support leadership and revenue teams.
- Establish a hypothesis-led measurement framework that enables continuous learning and experimentation once core data foundations are in place.
Conversion Optimisation & Performance Support
- Analyse conversion rates at every funnel stage and recommend optimisations.
- Support delivery of lead quality improvements through data-driven insights.
- Collaborate with Sales and SDR leadership to optimise qualification workflows.
- Enable continuous improvement across landing pages, forms and routing flows.
- Feed conversion insights into paid channels to improve efficiency and ROI.
Cross-Functional Collaboration
- Work closely with Sales to align processes, systems and data architecture.
- Operationalise agreed ICP and segmentation frameworks across systems, scoring and reporting.
- Partner with Sales and SDR teams to uphold SLAs and ensure seamless handoffs.
- Collaborate with Product Marketing to incorporate personas and value drivers into scoring and segmentation.
- Support Customer Success workflows for expansion, renewal and adoption programmes.
- Provide transparency and clarity to stakeholders around funnel health and performance.
Required Skills, Experience and Behaviours
- Experience in a Marketing Operations roles within B2B SaaS organisations.
- Strong proficiency in HubSpot and Salesforce, including reporting, automation and integrations.
- Understanding of lead scoring, lifecycle stages, attribution and funnel architecture.
- Confident analysing and presenting data to senior stakeholders.
- Experience managing data hygiene, enrichment and compliance workflows.
- Strong problem-solving skills with a process-driven mindset.
- Ability to work cross-functionally across Revenue, Product, CS and Marketing.
- Highly organised with strong attention to detail.
What we offer:
🌴27 days of annual leave
🏥Private health insurance
💸Annual bonus opportunity
💻 Full tech setup
🎈 Birthday Off
🙋Volunteering Day
📈Collaborative 90-day onboarding and ongoing learning (it’s kind of our thing, after all)
🫂Enhanced Family Leave
🕖Flexible, hybrid approach to work
🎉Annual Company party